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Their idea, to make small Website content look good on an iPad, filled a void. It solved their problem and it had a built-in market of bloggers and small businesses faced with the same issue. Baptiste and Barreto co-founded Onswipe — a platform for tablet publishing and advertising that made Time's 10 Best Startups in While it was a tech product, it was utilitarian and simple, not sexy.

How to start a business with no money: tips for entrepreneurs

Before opening their doors, they answered a number of questions that all entrepreneurs need to address:. The partnership with an established publishing organization provided instant credibility and a litmus test for the product's value to others. Baptiste and Barreto were able to build Onswipe into a standalone because they found a way to create market acceptance.

App developers for smartphones found a way to get their products visibility and make money quickly. Products like Dropbox, Evernote and Angry Birds used that path. Find others who fill in your knowledge gaps. Look to friends, those who have been there and done that, and potential investors.

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And don't forget about the reach of social media and the cloud. All those friends and contacts represent a knowledge base. Starting a business requires passion that breeds commitment. That passion carries you through the bumps in the road all entrepreneurs encounter. Many people are satisfied with a business that's really a hobby.

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I know a newscaster who can create cakes that look like works of art and taste divine. She recognizes that she'll never make enough dough baking cakes to sustain her lifestyle.

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A corollary: There are small markets that offer the opportunity to become the big fish in the small pond. Onswipe was an innovative product in a market crowded with Web-publishing software and apps. The iPhone made the Blackberry a dinosaur because its apps made it more useful. Baptiste advises against entering hot markets where a number of innovators are trying to get a piece of the pie.

He's struggling because he's too small to gain traction in such a broad market and has refocused on physicians' groups.

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Facebook started at one school and allowed only one photo posting. Be bold when promoting yourself: Online payment service WePay capitalized on dissatisfaction with industry leader PayPal by dumping six hundred pounds of ice in front of a developer conference. Attract fans to attract customers: Budget tracking site Mint. Baptiste shows you don't need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.

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Key questions all startups should ask before launching

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Among his strategies: Build the product you wish you had: Chances are if you wish a product existed, someone else will be willing to pay for it. You can't go it alone: Even if you don't have any money, you can still find great people to help you bring your product to market. Perfection will kill you: It's more important to gain feedback quickly on an early version of your product than to tweak it to death.